Life, Meet Style


Established in 2009 by Madeline Rossouw, InBloom is an intimate fashion boutique known for being timeless and feminine.

Showcasing both International and South African designers, Madeline carefully handpicks every collection and aims to bring you pieces that effortlessly fit into your wardrobe and can be worn with love for years to come. Madeline also works closely with labels to create designs available exclusively to InBloom Studio.

With over 10 years’ experience in the fashion and retail industry, Madeline started out in sales and buying before running a clothing and personal styling business from her home. In 2013 she opened her first InBloom showroom in the old East of Pretoria, South Africa.

Recently, InBloom moved to a new location inside the LifeLAB Medical Centre in The Hillside Street, Lynnwood. Here she joined forces with an extraordinary team of women, offering treatments & services that go far beyond the scope of just image & beauty. What an amazing experience to see the transformations achieved!

Madeline relies heavily on the love and support of her husband, Tiaan. When she is not buried in all things InBloom she most appreciates spending time with him and their 5 beautiful children.

The team behind InBloom pride themselves on being honest, approachable and knowledgeable on current trends.

WE are committed to building relationships with our customers, and offer an array of services for our valued clients.